Getting Started

Make sure you're on the right track, starting off on the right foot, and heading in the right direction. Whatever metaphor you want to use, nothing could be more important to the success of your project than its strategic planning. In our experience a bad plan is expensive and painful to correct while a good one can tangibly save time, money, and your sanity.

Citrrus can arm you with a winning strategy. We've been around the block, a few times. We can steer you toward what works and away from what doesn't based on our experience.

Management Activity: Product Strategy

To compete you need to know what the best of your competitors are doing to be successful. We help you hone your project strategy by conducting a competitive analysis of those best in class companies in your market. Once we understand the competitive landsape, it become a straighforward exercise to identify the features your product will need to disrupt or displace the competition.

Creative Activity: Visual Identity

During the strategic phase of your initiative, a picture really is worth a thousand words. Develop buy-in and momentum by establishing an initial graphic identity and conceptual designs. Everyone from end users to executives and investors have a much easier time getting excited about something they can see.

Technology Activity: Architecture Planning

Developing a high-level architecture plan arms your organization with the information it will need to move seamlessly to implementation. Gaining a clear picture of your projects moving parts will make time and cost estimates vastly more accurate and accelerate development.